Back
when I used to frequent various online Disney theme park forums, one
recurring suggestion from the Armchair Imagineers present was some
sort of “Villain Land” or “Villain Mountain”—a themed area
devoted to the Disney Villains. As I recall, the idea was almost
never developed beyond that basic concept—those proposing it didn’t
really know what they wanted, but they sure had a mighty need
for it.
Well.
I’m
an Armchair Imagineer myself, not an armchair psychologist,
but I’m gonna go out on a limb and suggest that what these young
people—because they were always young people, teens and early
twenties—actually wanted was for Disney to validate their fandom as
young adults. They hadn’t grown out of their childhood love of
Disney but had reached an age where they were starting to be
embarrassed about it, so they gravitated to the “darker and edgier”
aspects of the brand—the Haunted Mansion, The Nightmare Before
Christmas…and the Villains.
I
bet a lot of them shopped at Hot Topic.*
My
point is that the vagueness of the “Villain Land” idea is
probably because it wasn’t coming from a place of Armchair
Imagineering inspiration, but a simple desire to have something at
Disneyland that the young adults could enjoy unself-consciously. If
it gets around at school that you went to Disneyland and rode “it’s
a small world,” you’ll be a laughingstock…but if it gets around
that you went to Disneyland and rode, uh, the Malefi-coaster, no one
will even bat an eye, because Maleficent is badass and was played by
the sexy Angelina Jolie that one time.
Personally,
I don’t think a Villain Land would work all that well. It’s not
that the idea of a place where the Villains reign supreme lacks
appeal—it would basically be a dark mirror of Fantasyland—but the
execution would have to be bold in order to find its audience, and
Disney's handling of its crossover brands has historically been
anything but bold. Crossover might not even be the right word
for Villains, or its innocent counterpart Princess—when was the
last time you saw any merch for either that had the characters from
different films interacting, as opposed to just existing
side-by-side?
I
can guarantee you, the sort of people to be interested in a
hypothetical Villain Land would want interaction. They would want
worldbuilding.** They would want to be heavily reminded of Fantasmic!
and/or Kingdom Hearts. And I don't trust Disney's willingness
to take the necessary creative risks in providing these things.
But
what if...?
What
if, instead of a mere Armchair Imagineer, I were an actual Imagineer,
getting paid for it, and in fact I were advanced enough to be put in
charge of designing the Villain Land project? How would I make the
most of the opportunity? 'Tis true, you cannot make of a sow's ear a
silk purse, but surely some kind of functional container,
presumably made of rawhide, is possible?
That
apocalyptic shattering sound you just heard was my knuckles cracking
as I get to work!