(Tip
of the hat to fellow-blogger and commenter Cory Gross, whose recent
post about his kitbashed Disney board game
Talismouse started a conversation which led to this post.)
This
is going to be a bit of a different Armchair Imagineering
post than the usual. Instead of sharing my grand ideas for rides,
attractions, and holiday overlays, this one is about...souvenirs.
Merchandise. Swag.
Souvenirs
are obviously a big part of Disneyland, but most of the ones
available seem to revolve around Disney's film and television IPs.
It's not difficult to see why this is: It's easier to sell people
stuff they recognize than stuff that might be brand-new to them.
Tourists are having a terrific time at the park, to be sure, but they
might not be falling in love with the individual attraction
characters to the extent that they're willing to blow their
memorabilia budget on Hitchhiking Ghosts when that Winnie the Pooh
plush is right there, promising to make them feel like a kid again.
So there's a lot
more of the latter than the former lining the shelves.
Then, too, most of the merchandise that specifically references the
park treats Disneyland* like a holistic entity, with little attention
paid to its individual components. If you had only tee-shirts and
picture frames to go by, you could easily be forgiven for thinking
that the place consisted only of a castle with animated characters
cavorting around it:
Celebrating 60 Years of Painfully Generic Branding
More
specific items exist,
of course...but the execution is inconsistent. There are pins, if
you're into that sort of thing, and the odd plush
toy.
Beyond that, things start to get pretty pricey. At the low end, a
handful of the popular Ear
Hat Ornaments
are based on rides, but they're twenty-five bucks a pop, making it a
daunting task to build a collection. That, and they're Christmas tree
ornaments based on Mickey Mouse ear beanies, meaning that the rides
in question are not being allowed to stand on their own as souvenirs.
The “purer” the attraction merchandise gets, the more expensive
it gets. If you love more than one ride for its own sake, but you're
not rich, it can be all but impossible to express your love via
knickknacks.

