Showing posts with label Peter Pan. Show all posts
Showing posts with label Peter Pan. Show all posts

Monday, July 23, 2018

After Action Report: Window Shopping

It’s certainly possible to experience Disneyland without walking down Main Street, USA, but a) it’s non-intuitive, b) it’s not recommended, and c) I hope you like trains. I doubt if one guest in a million even thinks to try it. I think we can safely say that within an acceptable margin of error, everyone who visits the Happiest Place on Earth gets to take a gander at one of its most unique features: the Main Street Emporium window displays.
In principle, the Emporium windows are as straightforward a case of synergy as you can get—scenes from Disney films converted into animated dioramas for cross-promotional purposes. In practice, it’s a rather odd choice—that’s a lot of effort to go to for what amounts to a film trailer. And why the Emporium rather than, I don’t know, a dedicated exhibit space? And why did they keep on doing it? And why do we, the guests, find these miniaturized movie moments so goshdarn compelling?