Disneyland has been in the Halloween business for less than a decade.
Oh, sure, there were bits and pieces. We've gotten a few
jack-o-lanterns on Main Street for as long as I can remember.
Seasonal character plush has a long history, Halloween included.*
Haunted Mansion Holiday—which is treated like a Halloween overlay,
even
though it really isn't one—started in 2001.
But the first big, park-wide Halloween blowout wasn't until 2006.
It's
kind of ironic, because other area theme parks have been doing
Halloween events for a lot longer. Universal Studios' Halloween
Horror Nights and Six Flags Magic Mountain's Fright Fest both date
back to the early Nineties, and the first instance of Knott's Scary
Farm was in 1973. So
why was Disneyland so late to the Dead Man's Party?
Because
of image, basically. Theme parks are entertainment venues.
“Halloween” plus “entertainment” usually amounts to the
horror genre. There are many ways of doing horror, but none of them
are usually considered “family-friendly,” and since that's what
Disney trades on, a typical theme park Halloween experience—strobe
lights and haunted mazes and “scare-acters” leaping out at people
and loud rave music—was right out. It was all part of the dichotomy
that held sway throughout the Eighties and Nineties, in which
Disneyland was considered “tame” and safe for families with young
children, while all the other parks positioned themselves as the hip,
edgy, teen-oriented alternative. Disneyland didn't need a big to-do
for Halloween—in the theme park realm, it had a virtual monopoly on
Christmas.
All this is so much rambling. The upshot is that Disneyland has not
really been doing Halloween in a large-scale way for very long. And
if you ask me (which hopefully you do, since you're reading my blog),
the Powers That Be haven't really mastered it yet. Halloween Time
still has a ways to go before it's really polished to Disney-caliber
perfection. The seasonal decorations and themes are too sporadic
throughout the park. I really think the place could benefit from a
systematic, land-by-land makeover during this time. There are many
dimensions to Halloween in the current era—a park as diverse as
Disneyland could indulge them all.
So without further ado, here is my vision of Halloweenland!